The “Wash Post” blog on one of our “petitions” illustrates exactly a point that Ryan Holiday makes in his book “Trust Me I’m Lying: Confessions of a Media Manipulator” that Bob has recommended to us recently.
“Andrew Kaczynski of Buzzfeed sent out an intriguing tweet yesterday with a link that I couldn’t resist clicking.”
That opening sentence of the Wash Post article is an example of what Holiday describes: you feed something to the low level blogs that higher level blogs customarily search for story leads, and your planted story can move up the chain to major media.
We didn’t have to plant that story, since the oddness of our message having appeared on the president’s site (and the need of media to publish, publish, publish something) was sufficient to launch it. 
This is what we want to achieve: MSNBC discusses White House White Genocide Petitions.
